Staples supports Downs Designs clothing designer with digital marketing

A clothing designer for people with Down syndrome will receive a prize package valued at $50,000 

FRAMINGHAM, Mass. — Staples,  the world’s largest office products company and second largest in e-commerce sales, today awarded three small businesses with a digital marketing package valued at $50,000 dollars each as part of Staples’ Push It Forward campaign.

Designed specifically to help give small businesses the strategic boost that they need, the digital marketing prize packages includes:

  • Paid digital marketing
  • Account Manager from GannettLocal (digital marketing agency) to create, manage and optimize a customized digital marketing media solution
  • Free, one-year account with Constant Contact (online marketing leader)
  • One-on-one (1-hour) session with small business expert and USA Today columnist Steve Strauss

Selected from thousands of entries, the three winners represent the creativity of the American small business landscape. The winners are:

  • Karen Bowersox, Owner of Downs Designs in Mentor, Ohio. Founded in 2009, Downs Designs offers affordable, comfortable and stylish clothing for people with Down syndrome or other special needs. The company does not rely on traditional marketing and focuses on community outreach to drive their business.
  • Mariah Vitoria, Owner of Soooo Yummy Mini Donuts in Hilmar, California. Launched in 2013, Soooo Yummy Mini Donuts is a food truck that sells unique and delicious mini donuts around the Central Valley area.
  • Cindy Thigpen, Co-owner of Charlie Thigpen’s Garden Gallery in Birmingham, Alabama. Created just over 3 years ago, Charlie Thigpen’s Garden Gallery offers inspiration and something to brighten your day.  This garden and gift shop is filled with interesting plants, containers and garden decor, and features works of art and furniture created by local artists.

Digital Marketing is increasingly important for all businesses. Staples created this unique prize package to help business owners after a Staples survey found that small business owners recognize the power of social media, but most lack the expertise to apply the latest digital marketing tools to their businesses.

“Our economy relies on small businesses and often it just takes that one push to help get a small business to the next level,” said Alison Corcoran, senior vice president of stores and online marketing, Staples. “Staples started as a small business almost three decades ago, and we are thrilled to help these small businesses with a prize that can be tailored to meet their goals.”

Small business owners were asked to enter the contest by submitting a short essay to explain how a digital marketing push would help their businesses. The winners were chosen based on their creativity and unique business model. Each prize package is valued at more than $50,000.

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